General Information

Data protection is a high priority for LAUDA-Brinkmann, LP (LAUDA). It is possible to use the LAUDA website without declaring any personal information. However, for certain services provided via our website, the processing of personal data may be required. As a manufacturer of high-precision temperature control units, we give you an overview of our portfolio on our website and the opportunity to get in touch with us. However, for this and for other services on our website, processing of personal data may be necessary. The following explanation outlines which services these are, which data we collect, and how it is processed.

Contact Details for LAUDA

The responsible entity in the sense of the General Data Protection Regulation is:

LAUDA-Brinkmann, LP.
9 East Stow Rd, Suite C
Marlton, New Jersey 08053
Phone: (856) 764-7300
Fax: (856) 764-7307

Collection of General Data and Information

To the furthest possible extent, we always leave it up to you if you want to share your data with us. Some data, known as inventory data, is transmitted automatically by your computer. This includes your IP address, browser type and version, and the date and time of your visit.

When using this general data, LAUDA does not trace it to the individual in question. The information is required to deliver the content of our website correctly, to optimize its functional capacity, and to provide the authorities with the necessary information in the event of a cyber attack.

This data is therefore evaluated by LAUDA on the basis of our legitimate interest (Art. 6 Para. 1 letter f GDPR) to improve the quality of our advice, both statistically and with the aim of increasing data protection and data security in our company, in order ultimately to ensure an optimal level of protection for personal data that is processed by us. Customer data collected by us will be deleted after completion of the order or termination of the business relationship. Legal retention periods remain unaffected. You can find out how we store data in the case of applications in the section ‘Data protection for applications and in the application procedure’.

Cookies on the LAUDA-Brinkmann Website

The LAUDA website uses cookies. Cookies are text files that are stored on your computer when you visit a website and that remember certain settings, in order to provide you with a more personalized user experience. As a result, the user does not need to re-enter their login details every time they visit a website, for example, because the stored cookie remembers them. Another example is the cookie for the shopping basket in an online shop. The online shop remembers the items that a customer has placed in the virtual shopping basket by means of a cookie.

If you do not want to use cookies, they can simply be deleted via the menu of your respective browser and permanently disabled. In this case, however, it may not be possible to use all the function of the website to their full extent. You can also view the individual cookies used on our website in your browser.

How LAUDA Uses Cookies

By using cookies, LAUDA can provide users of its website with more user-friendly services that would not be possible without cookies. By means of cookies, the information and services on our website can be optimized for the user. Cookies are stored on the basis of Art. 6 Para. 1 letter f GDPR: LAUDA has a legitimate interest in analyzing your usage history in order to optimize both its website and its advertising.

The information generated by the cookie about the use of this website will not be passed on to third parties. As previously mentioned, cookies enable us to recognize users of our website. LAUDA only uses cookies to save technical information, such as country selection within the retailer and representative search or screen resolution.

Which cookies does the website specifically use?

Cookie Name Provider / Description
Google Analytics Cookies. Used to distinguish users for Marketing and Website usage analytics Click here for more info.
SharpSpring Tracking Cookie and Session Identifier Tokens. These cookies are used to track visitors and form submissions.
sel2cmp LAUDA-Brinkmann:
Used to temporarily store product ids selected for product comparison. This cookie is only used for site functionality and not sent to a third party for tracking.

Personal Data Collected via the Contact Form or via

On our website, you have the option to contact us via contact forms or our e-mail address The personal data collected via the forms is used for the purpose of processing your inquiry internally within the respective department. In order to implement or initiate a possible contractual relationship, it may be necessary for data to be passed on to other LAUDA companies in the LAUDA Group or our sales partners, including in a third country. Data will only be shared to the extent that is actually necessary. The personal data collected via forms may also be used to send you relevant communications. See section on “Communications.”

The processing of data entered is based on our legitimate interest in contacting our customers and improving the quality of our advice. (Art. 6 Para. 1 letter f GDPR). If the contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art. 6 Para. 1 letter b GDPR.

The data you provide will remain with us until you request us to delete it or until the purpose for storing the data no longer applies (e.g. after your request has been processed). An exception to this may be statutory storage obligations.


PartnerNet is an internal platform for our retail partners and representatives. The required login data is individually allocated by us and linked with an existing retailer account. No other personal data is collected. Art. 6 Para. 1 letter b) of the GDPR serves as the legal basis for fulfilling a contract-like constellation.

Use of Google Analytics

This website uses the web analytics service, Google Analytics. Google Analytics uses cookies, which are stored on your computer and enable us to analyze how you use our website. The information that is generated by the cookies about your use of our website is usually sent to a Google server in the USA and stored there.

Google will use this information on behalf of the operator of the website to evaluate your use of the website, compile reports about website activities and to provide further services associated with website and Internet use to the website operator.

The IP address transferred by your browser within the scope of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by selecting the appropriate settings in your browser software. However, we must point out that in this case, you may not be able to use all the functions of the website to their full extent.

You can also prevent the collection of data generated by cookies about your usage of the website (incl. your IP address) by Google, as well as the processing of this data, by downloading and installing the browser plugin available at the following link:

Browser add-on for the deactivation of Google Analytics.

More information about the terms of use and data protection is available at or at (Source:

Google Analytics cookies are stored on the basis of Art. 6 Para. 1 letter f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both his website and his advertising.

 Use of Google Ads

We use Google Ads. This service allows us to perform keyword search advertising on the Google search network. This website uses Google Ads’ conversion tracking feature on certain pages. If you contact us online, the destination page will have code on it that will help us understand the path you took to arrive on that page. We use this information to analyze the performance of our online advertising through Google Ads.

 Use of Marketing Automation

This website uses the online marketing automation service, SharpSpring, to track user interactions with our site, send and track email. SharpSpring also uses cookies. The information that is generated by the cookies about your interaction with our website is sent to a SharpSpring server in the USA and stored there. SharpSpring Marketing Automation is provided by SharpSpring, Inc. For more information on the privacy practices of SharpSpring and data protection, please visit

 Communications With You

From time to time we may wish to communicate with you about subjects that we believe may be of interest to you or your business. We may send marketing emails that include information about promotions, upcoming events, new products, and other relevant information. We may use the Personal Information that you provide via our contact forms to personalize the content contained within these Communications. If you prefer not to receive any or all of these communications, you may opt out by following the unsubscribe directions provided within the electronic communication. While you may opt-out of receiving marketing emails, you may not opt out of receiving product related transactional emails related to product or service orders.

 Server log files

When you visit our website, information is automatically stored in so-called server log files, which are automatically transmitted by your browser. These are, for example, browser type and browser version, the operating system used or the time of the server request. This data is primarily used to guarantee the security of the website and to trace harmful accesses. This data is collected separately and is not merged with other data sources. The server log files are automatically stored for one week.

The basis for data processing is Art. 6 para. 1 lit. b DSGVO, which permits the processing of data for the fulfilment of a contract or pre-contractual measures.

Rights of the Person Affected (by the Processing of Personal Data)

Right to Confirmation

Every affected person has the right to request confirmation from the party responsible for the processing, whether personal data is being processed.

Right to Information

Every affected person has the right to obtain information about any personal data concerning them free of charge from the party responsible for storing and processing it, and to receive a copy of this information.

Right to Correction

Every affected person has the right to demand the immediate correction of any incorrect personal data concerning them. In addition, the affected person has the right to request the completion of any incomplete personal data – including by means of a supplementary explanation – taking into account the purpose of processing.

Right to Deletion (Right to Be Forgotten)

Every affected person has the right to demand that the responsible entity immediately delete any personal data concerning them.

Right to Restriction of Processing

Every affected person has the right to demand the restriction of data processing by the responsible entity.

Right to Data Portability

Every affected person has the right to obtain personal data concerning them in a structured, conventional and machine-readable format. They also have the right to transfer this data to another responsible party without obstruction from the responsible entity.

Right to Objection

Every affected person has the right to object to the processing of personal data concerning them at any time. This also applies to profiling based on these provisions.

Right to Withdrawal of Consent Under Data Protection Law

Every affected person has the right to withdraw their consent to the processing of personal data at any time.

In case of any inquiries of this kind, please contact us via our contact form:

Please note that, when receiving inquiries of this nature, we must verify that you are the individual in question.

Links to other Websites

Our website may contain links to other websites. These websites are not under our control and are not subject to our privacy policy. These websites will likely have their own privacy policies. We have no responsibility for these websites and we provide links to these websites solely for your convenience. You acknowledge that your use of and access to these websites are solely at your risk. It is your responsibility to check the privacy policies of these websites to see how they treat your Personal Data.


We take reasonable measures to maintain the security and integrity of our Site and User information and prevent unauthorized access to it or use thereof through generally accepted industry standard technologies and internal procedures. Please note, however, that there are inherent risks in transmission of information over the Internet or other methods of electronic storage and we cannot guarantee that unauthorized access or use will never occur.

 Changes To This Privacy Policy

We reserve the right to change this privacy policy at any time. If our company changes this privacy policy, we will post those changes on our website so that our visitors, users and customers are always aware of what information we collect, use, and disclose. You should check this page occasionally to review any changes. Your continued use of the Service and/or continued provision of Personal Information to us will be subject to the terms of the then-current Privacy Policy.